Design, Brand & Creative Direction
Design, Brand & Creative Direction
I'm a brand designer who builds human,scalable brand systems — and thecampaigns, stories and spaces that bring them to life— from small businessesto Australia's largest fashion festivalto a global SaaS platform.
FutureBrand Santiago
Chile
Where my foundations were laid: a masterclass in brand thinking, design systems, and the discipline to protect them.
Founder, Studio Ratusa
Australia
One-woman studio, end to end — brand, strategy, social and every job in between, for clients across three continents.
Melbourne Fashion Festival
Australia
Australia's largest consumer fashion event. Campaign and catalogue design, wayfinding — and every marketing asset in between.
Culture Amp
Australia
5 years delivering globally for every corner of the company: campaigns, podcast, events, swag, community, web, social — designed, systemised, shipped.
as Senior Brand Designer at Culture Amp
Campaign design — reports, ebooks, organic and paid social, paid ads, employee advocacy toolkits and landing pages, kept consistent across a global brand at campaign speed. One brand, everywhere it showed up.
Design and production — day to day, campaign and social series: BAU assets, social-first campaigns spanning customer and employee advocacy, People Science, case studies, events, podcast, video and new formats built around real humans and real stories.
Design and production — brand identity and episode templates, ad and social creative for every release, guest and episode artwork, and hands-on support in the recording studio, from creative direction to the shoot itself.
Design and creative direction — web design for event pages, booth design, on-site event assets, social assets, video and animation design and direction, and swag for Culture First events, Tennis Australia, Esther Perel and Culture First Community.
as Studio Ratusa
Branding for independent studio clients — brand strategy, identity design, brand guidelines, packaging and print, social media and launch collateral, delivered end to end as a studio of one.
© 2026 Adriana Santelices. All rights reserved.